Findings of the Baltic E-Banking Report 2009 presented to the public

RIGA, October 12, Latvia - Findings of the Baltic E-Banking Report 2009, study examining e-banking services of Baltic banks, were presented during 15th Baltic Financial Forum in Riga.

Evaluation of mobile banking experience using iPhone smartphone was introduced this year, demonstrating that not all Baltic banks are prepared for the usage of the device for electronic banking operations.

Summarized findings presentation of the report is available at www.metasite.lt.

Full version of the 300+ pages report is offered to banks, academic institutions, research organizations and other interested parties throughout the Baltics.

What is the Baltic E-Banking Report

The 2009 Baltic E-Banking Report is the 7th  independent annual e-banking study covering all retail banks in all the three Baltic countries – Estonia, Latvia and Lithuania.

The 2009 Baltic E-Banking Report analyzes the strengths and weaknesses in every Estonian, Latvian and Lithuanian retail bank’s internet offerings, benchmarking every individual bank against its peers and comparing the 2009 testing results with those of 2008, thus evaluating progress made during the last 12 months.

The report is based on testing of over 500 criteria grouped into five categories:

• functionality of the e-banking systems (what users can or cannot do online)
• clarity of the e-banking systems (are bank websites and e-banking systems easy to understand; how hard is it for the users to find the information they need)
• convenience of the banks internet systems (are they really convenient for frequent users)
• responsiveness of their customer service (how fast and well the banks are providing responses to customer inquiries submitted via email)
• mobile banking

The report provides comparative analysis of over 42000 data points.  39 banks have been covered in the 2009 report – 12 retail banks in Lithuania, 17 – in Latvia and 10 – in Estonia. This is the biggest and the most deep study of this kind in the Baltic states.

About Metasite Business Solutions:

Metasite Business Solutions is a management consulting, marketing communications and technology solutions firm, serving enterprise clients in the Baltics and other EU countries. Formed in 1998 as an integrated consulting house, Metasite maintains its primary focus on the financial services, telecommunications and energy sectors.

Metasite assists its clients in identifying key industry trends, mapping and optimizing customer touchpoints, integrating multiple customer service channels, engineering usable interfaces, developing structured customer-centric business processes for e-marketing, knowledge management and new product development.

|